The Complete Fly Fisherman

date: 2017
client: The Complete Fly Fisherman
project type: eCommerce and Web Development

What is The Complete Fly Fisherman

The Complete Fly Fisherman (TCFF) is a bi-monthly magazine published in South Africa. Dedicated to fly fishing, it sells more issues annually than any other fly fishing magazine in Africa. Published independently, it is a glossy, full colour, perfect-bound magazine sold by subscription, direct through fly fishing outlets, and across South Africa through the newsagent system. TCFF’s editorial staff (both local and abroad) are passionate, dedicated and professional fly fishers. We strive to continuously upgrade the publication – not only from an editorial standpoint, but also in terms of design, layout and use of quality photographic images that capture the essence of fly fishing. We use cover images that are visually exciting and portray the diversity offered in fly fishing today.

The Complete Fly Fisherman is the recipient of five SAPPI/PICA Awards since 1997 for its adherence to the highest of standards. It was highly commended for publishing and journalistic excellence in both the sports and hobbies categories. In 2002, the magazine received the Advantage Admag Award in recognition of consumer publishing excellence.

What We Did for Them

The original Complete Fly Fisherman website was difficult to navigate and far too content heavy. Gearbox Creative created a clean site that is easy to navigate. In redeveloping the new site, none of the original content was lost, however, its rearrangement and ease of access makes all the difference. In addition, the events calendar was completely developed and is now clean and easy to use. The site also has an online shop which sells fly fishing-related items.

Where to Find Them


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