What are the New Generation Awards?
Founded in 2012, the New Generation Awards honours the innovative use of social and digital media. “The awards continually evolve to include new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa,” says Stephen Paxton, managing director of the New Generation Social & Digital Media Awards. A team of four judges marks each entry based on criteria such as innovation, creativity, strategy, content, results and sales.
New Generation Awards: Best Corporate Website
This year’s gala ceremony took place last night at Monte Casino. With forty awards and a record number of entries this year, the competition was fierce. Eight other companies made best corporate website finalist’s short list. When the online media and tools category was announced, the Gearbox Creative team sat with bated breath and all their fingers crossed. The bronze award went to the newly redesigned Cape Town Tourism website. Beyers Chocolates picked up the silver award. Having checked out the competition in advance, Gearbox Creative was in with a chance. More than a chance, we realised, when the gold award went to Gearbox Creative for the best corporate website: Afriski Mountain Resort.
Congratulations to the resort and a big thank you to everyone involved in making Afriski an award-winning site.